Why Millenials love employers who use Google Apps for Work

Millennials (AKA Generation Y), have grown up in a technology-filled world and in turn, are defining a new standard at work. To say that this young generation is connected would be an understatement. Not only are Millenials the first generation in the workforce to experience the phenomenon of receiving constant streams of information, the workplace itself also needs to adapt to their unique situation. 

Google Apps for Work is a great solution that empowers this generation with greater flexibility and supports the democratization of BYOD Bring-Your-Own-Device (BYOD) and Bring-Your-Own-Application (BYOA) that Millenials have embraced. Their expectations of modern technology and tools at work should not be ignored. According to a report by Forbes, Millennials will make up roughly 50% of the US workforce in 2020 and 75% of the global workforce by 2030. 

The minimum expectations of this generation in terms of technology entails having a phone that connects to social media. This type of assumption, that a Millenial simply considers normal, is also reflected in the way they work and the tools they choose to work with.



Google Apps for Work delivers greater flexibility at work


As Cisco puts it, Millenials have a strong « desire for more space to work where, when, and how they want, with continuous movement back and forth between work and personal activities. » And, they « prioritize social media freedom, device flexibility and work mobility over salary in accepting a job offer » (The Next Web). 

Here we have Google Apps for Work, a powerful and reliable Cloud platform for email and collaboration. The solution is completely Cloud-based, so instead of having your data on a device, they are on the Cloud. Google has put a lot of effort into delivering a work solution that lets you access all your work from anywhere, anytime, from any device; anyone can work from their desktop, laptop, tablet or mobile, on the go, at work, or at home.   

From the Millennials’ point of view this is what stands for total flexibility and this is what they value as a condition for bringing them productivity at work. Through this complete remote experience, Google Apps simply helps them get things done faster on the Cloud.


Google Apps is a win-win solution for BYOD


According to TrackVia, « Millennials have embraced the Bring-Your-Own-Device (BYOD) and Bring-Your-Own-Application (BYOA) revolution like no other generation in the workplace »: a growing number of young workers commonly brings at work their own device or apps they personally use in order to boost their productivity. They are not listening to enterprise decisions and will not hesitate to use new technology if they believe it is better for their productivity, especially in today’s « there is an app for that » world where Millennials know there is always a custom solution for heightened performance. 

In fact, digital natives are both consumers and employees, and already comfortable to use a bunch of apps that improve their personal lives and that are bringing them to their workplace. Google Drive, Gmail, etc. the products of Google Apps sounds familiar to the Millennials who started using the suite alongside their first email address. Not to mention that applying Google Apps is clearly an interesting business solution for modern IT, reducing IT hassles and enhancing security since data is on the Cloud.



Sarah Daull

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